An international group of scientists is currently working on an official prediction of the upcoming Solar Cycle 24, to be issued by NOAA in April 2007. Over 30 predictions, differing widely in cycle onset, duration, and intensity, are on the table. With passionate advocates on both sides, the predictions have fallen into two camps with opposite results: strong cycle vs weak cycle. A press briefing at the fall meeting of the American Geophysical Union (AGU) in San Francisco will give journalists an inside look at two very different scientific approaches to predicting the Solar Cycle 24 and their conflicting results. Speakers will present how the panel plans to arrive at a consensus by April and the implications of a strong or weak cycle prediction for specific industries and government agencies.